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Grooming & Hygiene

Why grooming matters for dogs and cats

It’s not just about looking good. Regular grooming keeps skin, coats, teeth and nails healthy, and helps you spot problems early.

Grooming comb, clippers and scissors on a grooming table with clumps of dog hair

In this guide

Tangles, tartar and too-long nails? A few minutes of grooming sorts all three. It’s not about fancy cuts and bows. Regular brushing, the odd bath, nail trims and tooth brushing keep your pet comfortable and help you catch problems while they’re still small.

Here’s why it matters, how often to do what and how to make it something your pet looks forward to.

Quick tip: Use your brushing sessions to run your hands over your pet. It’s the easiest way to notice new lumps, ticks or sore spots early.

Five reasons to grab the brush

1. Healthier skin and coat

Brushing removes old hair and dead skin cells, stops mats from forming and spreads your pet’s natural oils through their coat. A cat’s skin and coat are also a good indicator of their overall health, so a dull or patchy coat is worth paying attention to.

2. Spotting problems early

Regular hands-on time means you’ll spot fleas, ticks, lumps and bumps sooner, while they’re easier to treat. If anything in their skin or coat looks different, chat to your vet. For more on keeping parasites away, read our guide to protecting your pets from ticks, fleas and worms.

3. Fewer hairballs for cats

Cats swallow loose hair when they groom themselves. Brushing every day reduces how much they swallow, which helps cut down on hairballs.

4. Healthier teeth

Gum disease is the most common dental problem in dogs and cats, and most pets show early signs of it by the time they’re three. Pets are good at hiding pain, so you may not notice anything’s wrong. Brushing their teeth, ideally every day, is the most effective thing you can do at home, along with a vet check at least once a year.

5. More time together

Grooming is a lovely way to bond, and those few quiet minutes each day add up.

Grooming your dog, head to tail

Got a puppy? Start with our guide to grooming your growing dog.

Brushing

How often depends on their coat:

Coat typeHow often to brush
Long coatsEvery day
Double coatsUsually every day
Medium coats and poodle crossesA few times a week
Short coatsOnce a week

Pets tend to shed more in spring and autumn, so expect a little extra brushing then. A brush like the Marltons 2-in-1 Pin & Bristle Dog Brush works for most coats, and the Marltons Self-Cleaning Deshedding Brush helps with heavy shedders. Don’t let mats build up, as tight knots pull on the skin and can hide painful sores. Leave any mats to your groomer or vet rather than cutting them out at home.

Bathing

Most dogs don’t need a bath very often, as shampoo can strip their coat’s natural oils. When they do, use a dog shampoo like the Marltons Gentle Hypoallergenic Dog Shampoo. Human shampoo can irritate their skin.

Nails

Active dogs often wear their nails down naturally, but older dogs usually need a trim. If their nails touch the ground when they stand, they’re too long. Check the dewclaws too, as walking doesn’t wear them down, and left too long, nails can grow into the paw pads. Try the Marltons Precision Safety Pet Nail Clipper, or ask your groomer or vet to show you how.

Ears

Check your dog’s ears regularly for build-up or signs of infection. If they look waxy or hairy, smell or seem itchy, chat to your vet before trying to clean them yourself.

Teeth

A few times a week still makes a difference if daily brushing isn’t realistic. Use a pet toothpaste like Pet Dent Dog Toothpaste, never your own, as some human toothpastes contain xylitol, which is toxic to dogs. A finger toothbrush is an easy way to start. For a step-by-step routine, read our simple guide to dog dental care.

Pet-approved picks

Marltons 2-in-1 Pin & Bristle Dog BrushMarltons 2-in-1 Pin & Bristle Dog BrushR153.85SHOP NOW
Marltons Gentle Hypoallergenic Dog Shampoo - 250mlMarltons Gentle Hypoallergenic Dog Shampoo - 250mlR95.00SHOP NOW
Pet Dent Dog ToothpastePet Dent Dog ToothpasteR75.00SHOP NOW

Grooming your cat (yes, they need help too)

Cats are famously good at keeping themselves clean, but long-haired, older and overweight cats can’t always reach every spot. New kitten? Our grooming tips from kittenhood to adulthood will help you start off right.

Brushing

Coat typeHow often to brush
Long coatsEvery day
Short coatsOnce a week, or twice a week in spring and autumn

On long-haired cats, pay extra attention to the armpits, legs, tummy and tail, where mats form most easily. A comb like the M-Pets 2-in-1 Mini Long Hair Pet Comb gets through thicker fur, while the Marltons Effortless Pet Shedding Glove is a gentle way to start with cats who aren’t sure about brushes. Never cut a mat out with scissors, as it’s very easy to cut the skin underneath. If a mat has irritated their skin, see your vet.

Hairballs

Coughing up a hairball every week or two is normal for many cats, and long-haired breeds like Persians and Maine Coons are more prone to them. Daily brushing helps. See your vet without delay if your cat seems flat, won’t eat for more than a day or two or keeps retching or vomiting, and never give a laxative without your vet’s go-ahead.

Bathing

Most cats rarely, if ever, need a bath. A soft cloth dampened with warm water usually does the job. If a bath is needed, only use a cat shampoo, as human shampoo (even baby shampoo) is too harsh for their skin. Hairless breeds like the Sphynx are the exception and need regular baths.

Claws

Healthy young cats usually keep their claws in shape by scratching. Older or less active cats scratch less, so check their paws every week and trim with clippers made for pets, like the Marltons Precision Safety Pet Nail Clipper.

Teeth

Cats need their teeth brushed too, and you can start once their adult teeth are in at around six to nine months. Never use human toothpaste on cats, as it has high levels of fluoride. Cat toothpaste is safe to swallow and often comes in flavours they enjoy, like chicken. If brushing isn’t practical, Pet Dent Dog & Cat Oral Gel is an easy alternative.

Watch for changes

A change in how your cat grooms can be a sign something’s wrong. Overgrooming can lead to bald patches and sores, and can point to a skin problem or stress, so see your vet first. A cat who stops grooming and starts looking scruffy may be in pain, for example from arthritis. If itchy skin seems to be the trigger, our guide to seasonal allergies in pets covers what to look out for.

Pet-approved picks

M-Pets 2-in-1 Mini Long Hair Pet CombM-Pets 2-in-1 Mini Long Hair Pet CombR240.00SHOP NOW
Marltons Effortless Pet Shedding GloveMarltons Effortless Pet Shedding GloveR101.15SHOP NOW
Marltons Precision Safety Pet Nail ClipperMarltons Precision Safety Pet Nail ClipperR131.75SHOP NOW

Making grooming something they enjoy

The goal is a pet who’s relaxed about being handled, so take it slowly and keep it positive.

  • Start with touch. Get your pet comfortable with having their paws, ears, tail and mouth handled before bringing out any tools.
  • Introduce tools step by step. Let your pet sniff the brush and reward them, then work up to one stroke, then five. For nails, start by touching a paw for a second and rewarding, then build up to clipping just one nail a day.
  • Keep sessions short. Stop while your pet is still comfortable, and never force grooming on a pet who isn’t enjoying it.
  • Reward, reward, reward. Treats, praise or a play session afterwards help your pet link grooming with good things.
  • Start young if you can. Getting kittens used to having their mouths looked at makes tooth brushing much easier later.

It’s never too late to start. Even if your pet has never been groomed, you can build their confidence one small step at a time.

When to call in the pros

See your vet if you notice:

  • Smelly, itchy or waxy ears, redness in the ears or discharge from the eyes
  • Bad breath or sore gums
  • New lumps, bumps or a change in their skin or coat
  • Mats that have irritated the skin
  • Overgrooming, bald patches or a cat who has stopped grooming
  • Ongoing skin problems, before you bath your dog

A professional groomer is a great option for tricky coats, mats and nail trims. Ask friends or your vet for recommendations, meet the groomer first and check that they use reward-based methods and can explain how they handle nervous pets.

Groomed, comfy and happy

A few minutes of brushing, a weekly paw check and regular tooth brushing go a long way. You’ll catch problems sooner, your pet will feel better and you’ll both get some quality time out of it. While the brush is out, our list of 5 everyday pet items worth refreshing is a handy next read.

Find brushes, combs, clippers, pet toothpaste and gentle shampoos in our dog grooming and cat grooming ranges.

This guide is general advice. Always chat to your vet about your pet’s specific needs.

Sources

The advice in this guide is based on the following vet and animal welfare sources:

In this guide

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